‘Strawberry Festival’ (U.S. Patent PP14,739 – Released 2000)
‘Strawberry Festival’ currently dominates the Florida strawberry industry and is a grower favorite because it has a sturdy bush that is easy to harvest, doesn’t yield huge quantities of fruit on any one date, and produces very few cull fruit. It is a supermarket favorite because its fruit are attractive, fit well in one pound clamshell containers, and have a long shelf life. The vigorous plant tends to produce sturdy runner plants in the nursery. This clone was named ‘Strawberry Festival’ in recognition of the Florida Strawberry Festival, an annual festival in Plant City that celebrates the abundant crop of berries harvested in eastern Hillsborough County during late February and early March.
From: Gulf Coast Research & Education Center – Strawberry Research, University of Florida