About The Good Fruit Guide
With supermarkets competing to offer value-for-money, the eating quality and taste of fruit often suffers in the quest for low prices in stores and high volumes from growers. However, there is great variety in our stores and there is always something especially tasty to be found, if you know where to look.
The purpose of the Good Fruit Guide, is to highlight which are the fabulous tasting fruit from around the world, the sort of fruit that you can’t stop eating. In helping you find that fruit when it is available, you can buy the most flaoursome available, enjoy it, eat more and waste less! And it doesn’t need to come at a price: yes, better varieties are often sold at higher prices, but every week there is fabulous fruit among even the cheapest on offer.
The weekly list on the Home page is an assessment of fruit based on irresistibility. As such, it is a subjective rating which should be treated as a guide as we all have slightly different taste preferences:
- The fruit on the list will be irresistible, if in peak condition and harvested at the correct maturity.
- It will be available in a least one of the main supermarket companies, at least in larger stores, or at independent ethnic shops.
- Variety and country-of-origin is usually the key piece of information, not just the fruit type, so look for the variety name on the label, or ask store staff for help.
- If a fruit is not on the weekly list, it doesn’t mean there is anything wrong, just that it is not irresistible, as judged by the Good Fruit Guide.
- Read our Directory of fruit to find out more about the types and varieties.
My name is Nick Ball, and by understanding the seasons, and through checking and sampling the fruit on sale each week, my aim is for the Good Fruit Guide to highlight the varieties and types that tastes so good that you want to eat more. Why buy anything else?
Behind my expertise for the Good Fruit Guide is an upbringing in the tropics, and years in the fresh produce industry, working in orchards growing fruit and applying technical expertise to supply through the supermarkets. With quality, taste and enjoyment of fruit at heart, I hope you will benefit from my experience, knowledge and understanding.
Blogs on the Good Fruit Guide aim to give consumers useful information to help buy the best tasting fruit at any point in time – its all about flavour. Topics cover the availability of fruit week-by-week to consumers, as well as hints, though not exhaustive, on where the specific varieties can be bought. Articles also cover aspects of fruit that are helpful in improving understanding and awareness of the vastly complicated world of fruit seasons and availability.
On Twitter, Facebook and Instagram, specific posts will highlight points of interest to help guide readers to the best fruit available.
On email, a weekly list of the best tasting fruit is available: please simply register an email address to receive it.