Putting the Best In Your Fruit Bowl
The fruit of the earth, the purest form of natural opulence, should be delicious, enjoyable and deeply satisfying. In these days of value-for-money, we believe that the eating quality and taste of fruit has suffered in the quest for low prices and high volumes. At a time of immense variety in our stores, there is, ironically, quite a limited choice of the very best fruit, so we don’t enjoy it as much as we could.
We know there is fabulous fruit to be found all over the world, the sort of fruit that you can’t stop eating. We want to bring that fruit to your notice, and help you find it when it is available. If you can find it, you can enjoy it and eat more! And it doesn’t need to come at a price. Yes, higher prices often give access to better varieties, but there are times of every season when even the cheapest is fabulous: we will keep you informed!
Our Ratings: The Best Available list is our personal ratings of fruit based on irresistibility:
– The more stars the more irresistible.
– 5 Star fruit are the best and you will want to keep eating………….
– If a fruit is not on the list, it doesn’t mean there is anything wrong, just that we don’t find it irresistible.
– Read our Directory of fruit to find out more.
The information on this site comes from the people who have a passion for the very best of fruit.
They may be growers or technical experts working in fields and orchards, or they may be responsible for the quality of fruit that is supplied through shops, supermarkets and stalls. All, without exception, place quality, taste and enjoyment of fruit at the heart of their work, and hope you benefit from their knowledge and understanding.
Our Editor is Nick Ball, who, as an eager young Entomologist, started his career in the fruit world exactly 30 years to the day this site was launched (1st April, 1981). He has grown citrus and sub-tropical fruit in Swaziland, worked in the fruit wholesale trade, imported fruit and vegetables, and spent many years at one of the largest supermarket companies in the UK. He is passionate about the eating quality of fruit!
Follow us on Twitter @InMyFruitBowl for personal comments on the fruit we buy and eat.
Our choice of Blogs is aimed at giving consumers useful information to help buy the best fruit. We will also write about topics that interest us, so please be patient and humour our experts occasionally. All the Blogs are archived for reference.
We are very keen to understand the view of consumers of fruit, so we will constantly be running polls to allow you to have your say: everything from ‘which is the best supermarket for mangoes’ to ‘which is your favourite apple’.